Sustainability

Sustainability

We are working diligently on true sustainability for the apparel industry.

Ædelhard has partnered with a team of scientists from the University of British Columbia who have created a proprietary programmed micro-organism that turns biomass waste into bio-based technical fabrics (no chemicals, no harmful offsets) with an ambition to move the apparel industry toward a sustainable future. We anticipate delivering circular economy negative carbon performance apparel at mass market prices. The fabric is currently at lab scale.

The vision for Ædelhard is to become a vertically-integrated, negative carbon (full circular economy) performance apparel platform leveraging our proprietary bio-based fabric technology (no chemicals, no offsets, compostable at end of life).

If you want to hear more, reach out to darrell@aedelhard.com.

On Becoming Gentlemen

How can we learn from history and reshape the story of the modern gentleman? Certainly we can take the best of what we saw in our own history and evolve it to benefit all of humanity today. The concept of the modern gentleman is not a status for elites. There is no hierarchy desiring to extend a toxic patriarchy. A concept of the modern gentleman is a set of choices founded in values. The base line of the self-description of modern gentleman must be equality, inclusiveness, and a desire to shatter walls that divide us. We must choose to behave in a manner that elevates discourse, openness, respect, and a willingness to elevate all people. Rising tides lift all ships, after all.

The Gentlemanly Virtue of The Sport Of Rugby

Modern gentlemen love sports like rugby because it exemplifies their values: chivalry, respect, inclusivity, sportsmanship, and fun. Sport as a cultural influence is absolutely powerful. As a reflection of current societal discourse and as an influence on the masses, sports, much like music and religion, weaves its way into the cultural fabric of communities globally.

Dear Rugby

You rooted us in tradition. You made us brothers through sport. You taught us manners, discipline, camaraderie, honour and respect. You taught us to be better both on and off the pitch. You taught us to be kind, forgiving and generous. You taught us how to be gentlemen.

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